Navdeep Asija is the founder of dial-a-cycle rickshaw concept known as Ecocabs[1] and won the 2011 National Award of Excellence by Ministry of Urban Development, Government of India.

Asija's largest impact is in the development of the Ecocab concept, which is a dial-a-cycle-rickshaw equivalent to normal cab services accomplished with gasoline-powered automobiles.

The recent development of advanced IT tools and the spread of cell phones have made it possible to balance the supply and demand of passengers and rickshaw taxis via a distributed fleet and automation.

[3] Asija demonstrated the concept of Ecocabs first in Fazilka, a district headquarters of the Punjab State, which is located near India-Pakistan Border.

In his recent public interest litigation he sought directions from the Punjab and Haryana High Court for enforcement of "right to walk" while claiming that it was part of "right to life" under Article 21 of Constitution of India.