Naveen Soni is an anchor with Zee Business and hosts their stock market and personal finance shows.
Soni came back to Delhi to rejoin Jain TV for a short stint before going to CNBC, when TV18 was planning to launch its Hindi initiative 'Awaaz'.
He didn't stay there for long and quit CNBC TV18 in 2004 end to join Zee's new Business channel and is now head of their stock market segment.
Soni's core strength is believed to be understanding the pulse of investors and he is popular for talking like a friend (and sometimes like a family member) to his viewers.
He is also credited with bringing the hardcore and grassroot words used by broker community to use in Indian Media.