Its popularity began in the 1970s with the emergence of the Heavy metal, punk and glam rock movements: the Sex Pistols' first television appearance occurred with a person of their entourage wearing Nazi regalia.
[5] American artist Ed Roth sold plastic Nazi stormtrooper helmets to surfers in the 1960s, and told Time magazine, "That Hitler really did a helluva public relations job for me.
Steve Priest, of the glam rock band The Sweet, wore a nazi uniform and fake toothbrush moustache in a December 1973 live performance of "Block Buster!
Among these punk fashion items was a T-shirt displaying a Swastika, an upside-down crucifix and the word DESTROY– which was worn by Johnny Rotten of the Sex Pistols, seen in the video for "Pretty Vacant".
These musicians are commonly thought to have worn such clothing for shock value directed towards the British WWII generation rather than being genuinely associated with any National Socialist or fascist ideologies, and those with such interests likely became part of the Nazi punk or white power skinhead subcultures.
[11] In 1988, Ralph Engelstad was criticized for a party he held at his Imperial Palace hotel-casino in Las Vegas featuring bartenders wearing the "European Tour" shirts.
[13] In an interview with Welt am Sonntag, Bryan Ferry, the English singer and musician, acknowledged that he calls his studio in west London his "Führerbunker".
"[14] English heavy metal and rock and roll musician Lemmy of the band Motörhead collected Nazi memorabilia and had an Iron Cross on his bass guitar, but stated that he collected these memorabilia for aesthetic values and historical purposes and interests only, and considered himself an anarchist or libertarian and actually despised the Nazi regime's ideologies and their subsequent genocidal actions.
[22] Nazi chic fashion can be seen in the music videos for Madonna's "Justify My Love" (1990), Marilyn Manson's "The Fight Song" (2001) and Lady Gaga's "LoveGame" (2009).
"[33] In Indonesia, the SoldatenKaffee, a café featuring Nazi decoration and memorabilia closed in 2013 due to controversies and critiques by international media as well as death threats and hate mail to the owners.
The SoldatenKaffee, however, reopened in 2014, the owner claimed that his establishment was never aimed to promote Nazi ideology explaining that Nazism was only seen from a historical perspective in Indonesia.
[35][36][37][38][39][40] A Nazi-themed restaurant in Ubon Ratchathani was opened in 2011 called Hitler Fried Chicken, which gained considerable social media traction after an image of it was posted on Twitter.
At this point, the restaurant had already changed its name to H-ler Food and Drink and censored Adolf Hitler's face on its store-front branding.