[1] Later, Edelstein formed Macari/Edelstein Filmed Entertainment with New Line Cinema executive Mike Macari.
[1] Edelstein was instrumental in creating the viral marketing campaign for The Ring with director Gore Verbinski.
Other film credits include Disney-distributed The Invisible, directed by David Goyer, and Shelter, starring Julianne Moore and Jonathan Rhys Meyers.
[1] Additionally, Edelstein is the founder of Hooked Digital Media,[4] a production company that delivers filmed stories for the mobile and tablet generation.
In 2013 they released Haunting Melissa, a storytelling iOS app that rolls out new chapters and content of varying duration.