[1] Both parties expect to benefit from one or more of the following dimensions of proximity: geographic, temporal (time zone), cultural, social, linguistic, economic, political, or historical linkages.
[7] In the USA, American clients nearshore to Canada[1] and Mexico,[4][8] or both,[9] as well as to many other nations in Central and South America, like Argentina, Brazil, Costa Rica or Colombia, and the Caribbean, to the Dominican Republic, Guyana, Jamaica, and the U.S. Virgin Islands.
[15] Rather than competing directly with those firms, Softtek positioned nearshoring as a complementary option for companies interested in diversifying their sourcing portfolios and managing operational risk.
[17] This new model established the firm as a near-shore alternative,[17] leveraging Mexico’s proximity to the United States, shared time zones, and cultural similarities as key competitive advantages.
[15] To facilitate cross-border operations, Softtek leveraged NAFTA-enabled travel and visa advantages, aligned its holiday schedules with those of the U.S., and collaborated with local universities to cultivate a skilled workforce suited to international client needs.
[16] The TCE model helped position nearshore services as a cost-effective alternative that could achieve comparable savings to offshore providers while addressing additional aspects like operational alignment and risk management.
[20] In 2023, Nuevo León Governor Samuel García acknowledged Softtek's pioneering role in nearshoring, noting that the concept had contributed to Mexico's economic growth and increased foreign direct investment.