OpenBet develops front-end and back-office gaming products, including management and data analysis and reporting tools.

[9] In January 2011, OpenBet was sold by NDS for £208 million, in a management buyout backed by private equity firm, Vitruvian Partners.

[11] In April 2015, OpenBet acquired their Greek branch from outsourcing partner Athens Technology Center S.A., increasing the group's headcount by 25%.

[20][21] In August 2024, Endeavor announced that OpenBet and IMG Arena would be put up for sale as part of its plans to go private.

[22] On November 11, 2024, it was announced that OpenBet would be sold in a management buyout to a group led by Endeavor CEO Ari Emanuel for $450 million.