Directly on the north side of the stadium is the Carl Benz Center, an elongated experience centre for football fans.

The stadium was originally built from 1929 to 1933 with the name "Stuttgarter Kampfbahn" after designs by German architects Paul Bonatz and Friedrich Scholer.

After a major refurbishment in the late 1980s and early 1990s partly financed by Daimler-Benz, the Stuttgart town council dedicated the stadium to Gottlieb Daimler.

[11] The stadium capacity was temporarily reduced to around 42,300, after one stand (Untertürkheimer Kurve) was demolished during summer 2009 in the process of converting it to a pure football arena.

[17] Made of precision-tailored membranes of PVC-coated polyester, the roof tissue is durable enough to withstand 1,000 kg of weight per square decimeter.

[20] The stadium also hosted the finals of the European Cup (now known as UEFA Champions League) in 1959 (Real Madrid vs. Stade de Reims) and 1988 (PSV Eindhoven vs. S.L.

The first computer images of the new arena were released at the same time, also showing a large cube with four video scoreboards above the centre circle, similar to the one in the Commerzbank-Arena in Frankfurt.

New stands were constructed, after the running track was demolished and the pitch level was lowered by 1.30 metres in time for the beginning of the 2009–10 season.

[12] Within the first couple of weeks of the redevelopment, 18 undetonated bombs left over from the air raids on Stuttgart during the Second World War were found on the construction site.

[31] This resulted in new team cabins, sports function rooms, a new media centre, another business area and a modern production kitchen.

[32] English rock band Genesis continued their Turn It On Again: The Tour at the stadium in a sold-out crowd of 50,736 fans in attendance.

[33] Depeche Mode performed at the stadium on 3 June 2013 during their Delta Machine Tour, in front of a sold-out crowd of about 36,000 people.