[7] Kock is the writer of a popular blog on the intersection of evolution, statistics, and health.
[8] He developed WarpPLS, a nonlinear variance-based structural equation modeling software tool.
The underlying mathematics employed in WarpPLS builds on the method of path analysis, developed by the evolutionary biologist Sewall Wright.
His research and writings in this area have been discussed in The Chronicle of Higher Education, and contributed to considerable debate on the topic within the Association for Computing Machinery, and to the establishment of an ethics committee within the Association for Information Systems.
Kock has also been a proponent of the use of action research in the study of human behavior toward technologies,[15] arguing that it can be used in investigations aimed at testing hypotheses in a postpositivist fashion.