[6][12] In 2016, Need Supply Co. minority shareholders Herschel Capital Co., acquired the Seattle-based luxury retailer, Totokaelo, and entered into a long-term operating agreement with Need Supply Co. management to oversee operations for Totokaelo's Seattle and New York retail stores, as well as their e-commerce fulfillment.
[13][14] Formal measures began in 2018 to merge both Need Supply Co. and Totokaelo under a single parent company, NSTO; the merger completed in 2019.
[13][6] In 2019, Need Supply Co. (now officially NSTO) was again named to the Inc. 5000 list of America's Fastest-Growing Companies, earning a ranking of 1,711.
[16] In 2012, Need Supply Co. started designing and producing a biannual print magazine entitled "Human Being Journal," which featured independent artists and designers from around the globe, in addition to features on music, food, culture, architecture, and fashion.
[8] The Human Being Journal translation partnership eventually led to Need Supply Co. opening stores in Japan in 2015.