Needles and Pins is an American sitcom about a women's clothing manufacturer and his employees in New York City that aired from September 21, 1973, to December 28, 1973.

[1] Nathan Davidson is the owner of Lorelei Fashion House, a manufacturer of women's clothing located in New York City's Garment District.

Also working at Lorelei are Sonia Baker, the bookkeeper and secretary; Charlie Miller, the salesman; Max Popkin, the fabric cutter; and Myron Russo, the patternmaker.

Julius Singer, Nathan's archenemy, runs another fashion company that is Lorelei's chief competitor.

[2][3][4] Deirdre Lenihan was a newcomer to television, and Needles and Pins gave her a prominent role in which to showcase her talents; her appearance during the opening credits is twice as long as that of any other featured character.