Celebrities, including actors, singers, sports personalities and reality TV stars, frequently participate in modelling contests, assignments, and contracts in addition to their regular work.
Models remained fairly anonymous, and relatively poorly paid, until the late 1940s, when the world's first three supermodels, Barbara Goalen, Bettina Graziani and Lisa Fonssagrives began commanding very large sums.
One of the most popular models during the 1940s was Jinx Falkenburg, who was paid $25 per hour, a large sum at the time;[4] through the 1950s, Wilhelmina Cooper, Jean Patchett, Dovima, Dorian Leigh, Suzy Parker, Evelyn Tripp and Carmen Dell'Orefice also dominated fashion.
Models such as Jean Shrimpton, Tania Mallet, Celia Hammond, Twiggy, and Penelope Tree dominated the London fashion scene and were well paid, unlike their predecessors.
[16] In 1975, Margaux Hemingway landed a then-unprecedented million-dollar contract as the face of Fabergé's Babe perfume and the same year appeared on the cover of Time magazine, labeled one of the "New Beauties", giving further name recognition to fashion models.
In October 1981, Life cited Shelley Hack, Lauren Hutton and Iman for Revlon, Margaux Hemingway for Fabergé, Karen Graham for Estée Lauder, Cristina Ferrare for Max Factor, and Cheryl Tiegs for CoverGirl by proclaiming them the "million dollar faces" of the beauty industry.
These models negotiated previously unheard-of lucrative and exclusive deals with giant cosmetics companies, were instantly recognizable, and their names became well known to the public.
Evangelista and her contemporaries, Naomi Campbell, Cindy Crawford, Christy Turlington, Tatjana Patitz, Stephanie Seymour, and Yasmeen Ghauri became arguably the most recognisable models in the world, earning the moniker of "supermodel", and were boosted to global recognition and new heights of wealth for the industry.
Teen-inspired clothing infiltrated mainstream fashion, teen pop music was on the rise, and artists such as Britney Spears, Aaliyah and Christina Aguilera popularised pleather and bare midriffs.
[29] Similarly, other countries placed bans on unhealthy, and underage models, including Spain, Italy, Israel and France, which all enacted a minimum body mass index (BMI) requirement.
Second-tier international fashion centre cities include Rome, Florence, Venice, Brescia, Barcelona, Los Angeles, Tokyo, and Moscow.
Stringent weight and body proportion guidelines form the selection criteria by which established, and would‑be, models are judged for their placement suitability, on an ongoing basis.
Some plus-size models have appeared in runway shows and campaigns for mainstream retailers and designers such as Gucci, Guess, Jean-Paul Gaultier, Levi's and Versace Jeans.
With growing disenfranchisement and racial inequality, the United States recognised the urgency of opening the "doors of social access and visibility to black Americans".
Pat Cleveland, Bethann Hardiason, Billie Blair, Jennifer Brice, Alva Chinn, and Ramona Saunders, were among the many black models that helped Team America win and stun the French competition.
[59] The lack of representation was, in part, due to the belief that "black girls don't push products", which "encouraged people who work directly and indirectly in the industry to speak out on the injustices that go on within it".
Although such a dramatic effort to exclude black presence from the fashion world, models like Tyra Banks and Veronica Webb persisted.
Covering Sports Illustrated, Elle, Essence, Vogue, and walking for Chanel, Chrisitan Dior, and Claude Monanta, Banks was truly dominating the fashion world.
In addition, she acted in Fresh Prince of Bel Air and created her own reality competition show called America's Next Top Model.
[77] Playboy was a stepping stone which catapulted the careers of Victoria Silvstedt, Pamela Anderson, Jenny McCarthy, and Anna Nicole Smith.
[81] During this time, there was a growing trend of glamour models, including Kellie Acreman and Lauren Pope, becoming DJs to supplement their income.
"Gurabia" (グラビア) is a wasei-eigo term derived from "rotogravure", which is a type of intaglio printing process that was once a staple of newspaper photo features.
Their photos are largely aimed at male audiences with poses or activities intended to be provocative or suggestive, generally accentuated by an air of playfulness and innocence rather than aggressive sexuality.
For example, if someone is throwing a "Brazilian Day" celebration, they would hire models dressed in samba costumes and headdresses to stand or walk around the party.
[89] The Instagram model concept originated in the late 2000s, when the boyfriends of fashion bloggers such as Rumi Neely and Chiara Ferragni began photographing their girlfriends in various outfits.
[93] Cosplayer and model Anna Faith acquired over 250,000 Instagram followers by 2014, gaining success from her ability to impersonate the Disney character Elsa.
[98] Australian personal trainer Kayla Itsines acquired 5.5 million Instagram followers, allowing her to build a business in the fitness industry.
[90] Yashika Aannand, an Indian teenage actress, rose to prominence in the Tamil film industry after gaining popularity as an Instagram model with over 145,000 followers on her account by 2017.
Instagram model Lil Miquela has blurred the line between reality and social media, amassing more than 200,000 followers without revealing whether she is real or computer-generated.
[103] Australian comedian Celeste Barber had acquired 1.8 million Instagram followers by 2017, parodying celebrity fashion photographs with real-life reenactments.