Negril is a small, widely dispersed beach resort and town located in Westmoreland and Hanover parishes at the far western part of Jamaica, 80.8 kilometres (50.2 mi) southwest from Sangster International Airport in Montego Bay.

The nearest large town is Savanna-la-Mar, the capital of Westmoreland Parish if traveling South West.

Daniel Connell was the first person to create more conventional vacation lodging for these "flower children" when he set up the first guest house in Negril - Palm Grove.

It was a two-lane paved road that ran approximately 100 yards (91 m) inland from two white coral sand beaches, at the southern end of which was a small village.

The long paved road from the village ran north to Green Island, home to many of the Jamaican workers in Negril, and was straight enough to double as a runway for small airplanes.

Edmund Bartlett, the Minister of Tourism of Jamaica said that Negril, being a major tourist destination, needs resources and that the town will see development in the new fiscal year.

Bartlett said that the development would include an international airport, a public beach park, and a craft village.

The western coastline contains the island's finest beaches, stretching for more than 6 km (3.7 mi) along a sandbar at Negril.

It is sometimes known among tourists as the "7-Mile Beach" although it is only slightly more than 4 mi (6.4 km) in length, from the Negril River on the south to Rutland Point on the north.

The Negril Marine Park was officially declared on 4 March 1998 covering a total area of approximately 160 km2 (62 sq mi) and extending from the Davis Cove River in the Parish of Hanover to St. John's Point in Westmoreland.