It has origins back to the mid-1800s and is currently owned by French spirit company La Martiniquaise.

[1] It was founded by Paul Bardinet who was a young producer of liqueurs in the French commune of Limoges.

[2] The brand was advertised through billboards with the slogan "el ron de la Negrita" (en.

[2] By 1994, Negrita was the flagship brand of dark rum, accounting for 41% of grocery sales in Europe.

[3] Negrita is a blended rum which is distilled on the French islands of Réunion, Guadeloupe, and Martinique.