Nelsonic produced numerous toy-themed wristwatches, often targeting younger audiences with likenesses of characters from popular franchises such as Barbie, the Ghostbusters, and Mario.

Today the original Nelsonic Game Watch line has entered the secondary market and individual Game Watches have become highly sought-after collectibles that often fetch high prices on eBay and other online auction websites.

The chronograph digital watches, typically made of molded plastic, invariably featured an alarm and utilized LCD screens to display the time for their wearers.

[8] Becoming the first electronics manufacturer in the United States to produce game-watches, Nelsonic earned a large share in this specialized market and was able to earn the attention of large video game companies at events such as the Consumer Electronics Show.

[19] As time progressed, Nelsonic experimented with higher-end products such as metal watches and increasingly complex game-watch designs.

[nb 2] By the end of the 1990s, however, public interest had waned (quite possibly due to the rise in popularity of more advanced handheld video game consoles and, eventually, of other portable computing devices, such as PDAs and smartphones) and this practice came to an end as M.Z.