The service began as a 24-hour linear web channel dedicated to showing English dubbed anime series in uncut and uncensored formats.

Neon Alley's programming was streamed through Hulu, which is available on PlayStation 3, Xbox 360, PC, Mac, and other platforms.

[4] At Anime Expo 2013, Viz announced that the service would be available on PC and Mac, along with a new feature where subscribers could catch-up on past episodes.

[5] It was announced on February 11, 2014, that Neon Alley would discontinue its web channel format and transition to become a free on-demand service for those living in the United States.

Following the relaunch, as a direct result of migrating to Hulu, viewers living in Canada lost access to the website.