They are accompanied by Galega's daughter, Cacá (Alyne Santana); and Zé (Carlos Pessoa), a buffoonish bull wrangler who is the butt of the other's jokes.

The film deals mainly with the interactions between the members of this group, interspersed with Iremar's attempts to design clothing, and rodeo scenes.

After an attempt by Iremar and Zé to steal valuable horse semen from a stud auction goes awry, Zé is offered a new job as a horse wrangler; he is replaced in the group by Junior (Vinícius de Oliveira) a young, attractive, and vain, but kind, man who befriends Cacá and becomes sexually involved with Galega.

During a rodeo, Iremar meets Geise, a pregnant woman selling cologne and perfume from a large factory where she also works as a nighttime security guard.

[8] More, talking about the camera position, he said that "The sex scene with the pregnant woman, if we were one step ahead, it would become a totally porn film".

The website's critical consensus reads, "Neon Bull's hypnotic visual poetry occasionally borders on exploitation, though its reflective nature softens its animalistic gaze.