[3] In January 2018, Nestlé announced plans to sell its U.S. confectionery brands (including licensing the U.S. rights to Crunch) to Italian chocolatier Ferrero SpA, maker of Nutella, for US$6.9 billion.

[5] The sale was rumoured to be because of low growth in the mainstream chocolate market due to newer competitors such as Kinder and the increased variety of snacks, making it challenging for mainstream candy bars like Crunch.

the traditional packaging technique of wrapping the bar in aluminium foil, sleeved inside a paper label, in favour of more conventional packaging practices, most likely due to the excessive time it took in double-packaging the bar.

[citation needed] The chocolate bar can now commonly be found in a single-ply inner metallized boPET polyester film, typical of convenience foods packaging.

[citation needed] As of 2023, Crunch is offered in the US in a variety of sizes including Classic (1.55oz.)