Nestor Plasencia Sr. was born in October 8, 1949 in Cuba to a tobacco growing family which emigrated after the Cuban Revolution of 1959.
Nestor Plasencia today again operates two factories in Nicaragua — a 24,000-square-foot (2,200 m2) unit opened in 1992 in the town of Ocotal and a smaller building in the country's cigar capital, Estelí.
[1] Plasencia's primary operations remain in Honduras, however, centered in two buildings in Danlí and smaller units in the villages of El Paraíso and Morocelí.
[1] The Plasencia factories are responsible for the manufacture of cigars for 30 or more labels, including products for J.R. Tobacco, Swisher International, and Rocky Patel.
[1] During the middle 1990s, about 70 percent of the tobacco used in Plasencia-made cigars came from his own Honduran and Nicaraguan fields, with the remainder purchased on the market.