Held for the first time in January 2020, the event is presented by Maisa Silva and brings singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public.
The first edition, in January 2020, was held in São Paulo, Brazil, with a public of over 50,000 people during the four days and big names from the original Netflix productions such as Lana Condor, Noah Centineo, Larissa Manoela and Jottapê, with concerts by Anavitória, Melim, Projota, Kevin o Chris, Gretchen and Tropkillaz.
Netflix decided to create an online version of the festival presented by Maisa Silva and names of their original productions such as Ashley Park, Lucas Bravo, Joel Courtney and Leah Lewis with concerts by Marília Mendonça, Pabllo Vittar, Emicida, Jottapê and Mila.
It returned to the face-to-face format of the first edition, taking place again in the Ibirapuera Park, in São Paulo; but with a simultaneous live global online broadcasting on YouTube of the outdoors main panel in June 17, led once again by Maisa, but now accompanied by co-hosts Outer Banks' Chase Stokes and Never Have I Ever's Maitreyi Ramakrishnan.
It brought big names from the original Netflix productions such as Chris Hemsworth, Arnold Schwarzenegger, Benedict Wong, Zack Snyder, Gal Gadot and Henry Cavill, as well as the main cast of One Piece.