The Netherlands participated in the Junior Eurovision Song Contest 2017 which took place in Tbilisi, Georgia on 26 November 2017.

The Netherlands have won the contest on one occasion: in 2009 with the song "Click Clack" performed by Ralf Mackenbach.

On 7 June 2017, Dutch broadcaster AVROTROS announced that they would return to the televised process Junior Songfestival after a year of absence, but unlike in previous editions, the song would be selected internally, with contestants singing covers instead of their candidate songs.

The main jury, consisting of Kim-Lian van der Meij (JESC 2007 and 2012 host), Tim Douwsma, and Sharon Doorson selected one qualifier from each semifinal.

Additionally, a wildcard jury consisting of Ralf Mackenbach (winner of the Junior Eurovision Song Contest 2009), Mylène & Rosanne (Dutch representatives in the Junior Eurovision Song Contest 2013), and Kisses (Dutch representatives in the Junior Eurovision Song Contest 2016) selected one act eliminated in the semi-finals to progress to the final.

Before the final results were announced, all of the year's contestants reunited to perform "Later als ik groter ben" by BLØF.

[7] The final of Junior Songfestival 2017 was the most watched program broadcast on NPO3 of the day, with a total share of 1.3% of viewers,[8] but the show failed to enter the top 25 most viewed programs of the day overall in the Netherlands, falling over 160,000 viewers short of twenty-fifth place.

[11] The filming for the video was done by Framez Productions and took place in several locations around Amsterdam, such as Vondelpark, the Prinsengracht Canal and the Dam Square.

After this, voters also had the option to watch longer one-minute clips from each participant's rehearsal.

The second phase of the online voting took place during the live show and began right after the last performance and was open for 15 minutes.