It stars Samy Seghir as a beur teenager who moves from the housing projects to the upscale neighbourhood of Neuilly-sur-Seine.

The title is a play on the vulgar French insult nique ta mère ("screw your mother"), in which Neuilly effectively serves as a euphemism.

When his widowed mother (Farida Khelfa) takes a job working on a boat, she sends Sami to live with her sister Djamila (Rachida Brakni), who is married to Frenchman Stanislas de Chazelle (Denis Podalydès).

They live in the upscale neighborhood of Neuilly-sur-Seine, an affluent suburb of Paris, with Stanislas' two children from his prior marriage: Charles (Jérémy Denisty), who aspires to be a politician someday, and Caroline (Chloé Coulloud).

He impresses the blonde violinist Marie (Joséphine Japy), however, with his tender side: during a music class one of the pieces moves him to tears by making him think of his friends back in Chalon.

Some friends Sami invited from Chalon (Shaiko Dieng and Pierre Louis Bellet), however, soon arrive, and with their help the partygoers give Malik a beating and chase him and his thugs away.

Charles wins the election with the help of a well-written letter to the class, and goes on to meet all of Sami's friends back in Chalon, urging them to remember his name and vote for him in the future.