Neurowear is a gadget project organization in Japan founded on the concept of the "Augmented Human Body".
[1] The group's first project, known as Necomimi (from nekomimi (猫耳, "cat ear(s)")) is a headband with a brain wave sensor and motorized cat shaped ears programmed to turn up or down based on the wearer's electroencephalogram (electrical potentials recorded at the scalp) influenced by "thoughts and emotions".
[2] neurowear collaborated with Qosmo and Daito Manabe on "unboxxx" exhibition in July 2012 at Gallery KATA Ebisu.
[23] Necomimi premiered in the U.S. at FanimeCon in May 2012,[citation needed] and launched in the U.S. at San Diego Comic-Con in July 2012.
[32][33][34] The tail wags like a dog based on the user's mood communicated from the headset wirelessly via Bluetooth.
[30][31] neurowear also showed an iPhone app that uploads the user's mood to social media complete with geotagging.
[37] Neurowear introduced mico "music inspiration from your subconsciousness" at SXSW Trade Show in March 2013.