Neutraface is a geometric sans-serif typeface designed by Christian Schwartz for House Industries, an American digital type foundry.
Neutraface was designed by Christian Schwartz over the period of a year with assistance in art direction from Ken Barber and Andy Cruz.
Neutraface is very widely used, and Schwartz has commented, "I can't leave my apartment without running into an ad for a new condo development using it, or a restaurant, or a new cookbook.
"[8][12] Some examples of the usage of Neutraface are in the signage for the New York City Shake Shack chain,[13] book covers for Taschen's Movie Icons series,[14] advertising material for Wendy's fast food restaurants, and posters for movies.
[19] Asked why Neutraface became popular, Schwartz commented "I guess it was just normal enough and just different enough...a House font that you could buy and your boss would let you use.