Never Never is a two-part British television drama series, created and written by playwright Tony Marchant and starring John Simm and Sophie Okonedo, that first broadcast on Channel 4 on 5 November 2000.

[1] The series follows John Parlour (Simm), a loanshark who strikes up a friendship with one of clients, single mum Jo Weller (Okonedo), and decides to leave his past behind and open a credit union to help his former clients out of debt; but his former bosses, who strongly disapprove of the idea, try everything to prevent his business from becoming a success.

[2] Marchant's original notion for the series was not to write about poverty, but to produce something that tackled the modern idea of benign entrepreneurs.

'[1] 'It seemed quite timely to explore the difference between setting things up that are supposed to be for the social good but in turn the conflict between that and the need to be a financially successful entity.

"[4] They continued; "There's also great acting, supported by the good writing, allowing for heaps of emotions left unspoken yet blatantly obviously present.