In addition to the live broadcast, eleven of the matches on the card were taped for future episodes of MLW Fusion.

On the May 2, 2023 episode of MLW Underground Wrestling, it was announced that the 2023 edition of Never Say Never would take place on July 8, 2023, at the 2300 Arena in Philadelphia, Pennsylvania.

Storylines are played out on MLW's television programs, Underground Wrestling and Fusion, and the league's social media platforms.

[9][10] A few weeks later on the May 2 season finale of Underground Wrestling, it was announced that Kane would challenge champion Alexander Hammerstone for the title at Never Say Never.

[17] On the June 15 episode of Fusion, after Sam Adonis had won his match, Mance Warner was having an interview on the entrance ramp.

[9] As a result, MLW announced that The Second Gear Crew (Justice and Manders) will face The Calling's Delirious and Dr. Cornwallis in a tag team match on July 8.