On 13 May 2013 the company completed the purchase of Santander UK's store card business, including branded cards issued for retailers including Topshop, Dorothy Perkins, House of Fraser and Debenhams.

[2] Santander continued to operate the cards business until 1 April 2014, when SAV took full control and was renamed NewDay.

[5] In March 2019, John Hourican was named CEO of NewDay, succeeding James Corcoran to the position.

Both are authorised and regulated by the Financial Conduct Authority,[9] and subscribe to the Lending Code.

[10] Private equity firms Cinven and CVC Capital Partners are investors, both having representatives on its board of directors.