[citation needed] In 2019, New Belgium was acquired by the Australian subsidiary of Kirin beverage group of Japan, Lion.

[15][14] In September 2023, New Belgium integrated an industrial heat pump which is projected to reduce its greenhouse gases as well as its overall carbon footprint.

[citation needed] Esquire selected Fat Tire Amber Ale as one of the "Best Canned Beers to Drink Now" in a February 2012 article.

Steam Whistle brews Vodoo Ranger IPA and Fat Tire in their Toronto Brewery for the Canadian Market.

"[25] The company's new logo "pays homage to the well-known Fat Tire brand bicycle" drawn by Anne Fitch.

[25] Kim Jordan, the president of New Belgium Brewery, credits the success of the company in part on Fitch's artwork: "Our beers were good, our labels were interesting to people, and we pretty quickly had a fairly robust following.