New Britain's official nickname is the "Hardware City," referring to its industrial heritage – namely as the headquarters of Stanley Black & Decker.

[5][6] On January 10, 2017, The team announced that Patrick Day would step down as general manager to pursue another job opportunity with the Fresno Grizzlies.

Brad Smith was named the new GM after serving as the Vice President of Business Development for both the Bees and Bridgeport Bluefish.

[9] Smith's baseball experience dates to 1995 as a concessions intern with the Chattanooga Lookouts, working his way into a president/GM/ownership role from 2005–2015 with the Kannapolis Intimidators.

On November 17, 2017, it was announced that former New York Mets second baseman Wally Backman would become the second Field Manager in franchise history, replacing Stan Cliburn.

Before joining the Bees coaching staff in 2018, Gozzo spent some time as a private instructor for players such as MLB pitchers Matt Cain & Drew Pomeranz.

[16] On March 9, 2021 the team announced that Brad Smith, whom had been serving as the Bees' general manager since 2018, had purchased the ball club from previous ownership group Frank Boulton, Mike Pfaff, Anthony Iacovone, Tony Amin and Vic Picone.

It was also the first time since organized baseball returned to the Hardware City in 1983 that a New Britain team made the postseason in consecutive years.

Former major-leaguers who have played for the Bees include: Josh Thole (2018), Cole Garner (2016), Greg Golson (2016), Eric Fornataro (2016–2017), Nick Greenwood (2016–2017), Josh Outman (2016, 2018), Scott Patterson (2016), Josh Zeid (2016), Joe Beimel (2017), Casey Coleman (2017), Brandon League (2017), Jonathan Pettibone (2017–2018), Sammy Gervacio (2018–2019), Manny Delcarmen (2018), Zach Stewart (2018–2019), Mark Hamburger (2018), Darrell Ceciliani (2018), Reid Brignac (2018), Andy Van Hekken (2018), Alejandro De Aza (2019), Manny Ramirez Jr. (2018), Evan Scribner (2018), Emmet Sheehan (2020), and Ben Casparius (2020).