New Earth is one of the first labels to pioneer the introduction of meditation, yoga, and world music to a worldwide audience.
During the early nineties, New Earth began to expand its scope, signing a number of recording artists who produce eastern-influenced, meditative music.
[2] New Earth's catalog is dominated by music intended to accompany various alternative healing practices such as Reiki, massage, meditation, and Yoga.
Prominent recent New Earth artists include Deuter, Parijat, Kamal, Terry Oldfield, Chinmaya Dunster, Peter Kater, Dechen Shak-Dagsay, Al Gromer Khan, Anuvida, and Rasa.
New Earth has used recycled paper and soy ink for its publications since its founding and continues to support various non-profit organizations dedicated to climate change issues.