E Channel started operating on Wednesday, September 11, 2013, replacing 902 TV, bought by Vrionis.

In 2017, the channel was sold to Ivan Savvidis and replaced by Open TV.

The channel operated by Star Hellenic Radio Television SA was initially known as Shop TV, and was owned by Telemarketing.

One year later, it was bought by Kiopra Commercial Ltd.,[1] and journalist Makis Triantafyllopoulos, as programming from the newly established programming block called GR, would take up most of BIB's schedule.

The channel, was renamed to Zoom TV on March 19, 2013,[2] and was the main one to host the block, also managed by Triantafyllopoulos, which would be also hosted by local television stations throughout Greece:[3][2] His signature talk shows Zougla and Kitrinos Typos would also be featured in the programming block.