New Holland Construction is a multinational construction machinery manufacturer founded in New Holland, Pennsylvania, and now based in Turin, Italy.

New Holland Construction produces construction equipment including backhoes, excavators and loaders.

New Holland equipment is built all around the world; the headquarters is in Turin, Italy and with ten plants and ten research and development centers spread globally, more than 800 dealers and 2,100 outlets.

New Holland produces thirteen product families, five in the heavy range and eight in the light range; products include dozers, miniexcavators, graders, wheel loaders, crawler excavators, backhoe loaders, skid steer loaders.

CNH Industrial manufactures equipment under the New Holland brand in factories in From 2007 to 2010, the brand was the shirt sponsor for Juventus FC[1]