The NJFF is a free, non-profit family event held every year on the last Saturday in April from 10am - 6pm, rain or shine.

Managed by a small team of Rutgers undergraduate students, the festival attracts over 15,000 people and is one of the City of New Brunswick's largest regularly scheduled events.

Typically, the event features three to four stages of music, dance, and workshops, a juried craft market, a children's activities area, a delicious array of food choices that offers everything from hamburgers, vegetarian fare, and funnel cake to a wide variety of ethnic foods, a folk marketplace, and a heritage area which offers a close-up look at each year's cultural or geographical theme or other appropriate exhibits.

The American Studies Department at Rutgers University is the presenting sponsor of the New Jersey Folk Festival.

Therefore, the main focus of this festival is the traditional music, crafts, and foods of the diverse ethnic and cultural communities within the state and its surrounding region.

Each year the festival strives for diversity in selecting performers, not only seeking out traditional "American" artists, but also reaching out via fieldwork to the many ethnic communities found within New Jersey.

The annual ethnic or regional feature contributes an essential intimate connection to these varied cultural groups represented in the state's population.

The New Jersey Folk Festival is professionally supervised by Dr. Maria Kennedy and Co-Directors Dr. Carla Cevasco and Matt Hueston.

Each year also sees a Student Intern Team in positions including Stage Management, Outreach, Communications, Logistics, Curatorial Programs, Artists Relations, and more.

Collectively, the staff is responsible for continuing the festival's mission of celebrating the diverse multicultural and indigenous folk life of New Jersey.

The class meets for three hours once a week under the direction of faculty advisor Dr. Maria Kennedy.

During the first half of the class, there is academic instruction in which the students learn about folklore, including the distinction between "traditional" versus "revival" folk music, theoretical problems associated with publicly presenting ethnic culture, the history and aesthetic sensibilities of the craft presenters and performers, as well as more practical instruction in how to write press releases or conduct radio interviews.

The class is part of the curriculum of the American Studies Department of Rutgers, the State University of New Jersey.

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They felt that this rooster served as a fine symbol of the folk culture found in New Jersey in earlier days.