[1] The inception of New Jerusalem dates back to 1951 when Epaminondas Mendonça, a marketer, conceived the idea of reenacting Jesus's life, death, and resurrection on the streets of Fazenda Nova during Holy Week.

Every evening on Holy Week, New Jerusalem hosts a reenactment of Jesus's final days, for approximately two hours.

Spectators journeyed through nine permanent stages, crafting for the event, as they trace the footsteps of Jesus and his disciples through rural Pernambuco.

Due to the importance of digital connectivity, the New Jerusalem Theater has embraced online platforms to reach a broader audience and enhance engagement beyond the physical confines of the venue.

This includes live streaming of performances, virtual tours, and interactive content, allowing individuals from around the world to experience the Passion of Christ reenactments remotely.