New Labour, New Danger

[5] Despite being declared 'the best advert of the year' it was counterproductive,[6] and a poll by the poster site company Maiden Outdoor found 64 per cent disliked the campaign.

[9] The Conservatives went on to experience their worst election defeat for more than half a century, with some journalists speculating that the poster contrasted unfavourably with Labour's more positive campaign.

[10] The Advertising Standards Authority received 150 complaints about the Blair advert, including one from the Bishop of Oxford.

[11] In 1999, the ASA decided to stop regulating political advertising, citing this advert as a particularly difficult case and saying: "The free flow of argument in the cut and thrust of open debate is the best antidote to political advertising that misleads or offends.

[13] The Labour Party's workers founded an amateur football team called Demon Eyes F.C.