New Market is an unincorporated community and census-designated place (CDP) in Madison County, Alabama, United States, and is included in the Huntsville-Decatur Combined Statistical Area.

[citation needed] In the early 19th century, several persons from Tennessee explored the area just across the border in what eventually became Madison County in Alabama.

Isaac and Joseph Criner also explored the area and, in 1804, settled in the northern part near what is now called the Mountain Fork of the Flint River.

George Smith, landowner of the town site, built the first log house and established a mercantile business in 1814.

John Miller excavated a millrace and erected a gristmill and sawmill in 1819.

[3] On January 30, 1966, the coldest temperature ever to be recorded in Alabama was registered in New Market, at −27 °F (−33 °C).

[4] New Market is also home to the Mount Paran Cemetery, a historic cemetery recognized by the Alabama Register of Landmarks and Heritage and home to the graves of New Market pioneers including Isaac Criner and John Miller.

[1] The Mountain Fork of the Flint River flows through the northern part of the community.

Backbone Mountain and other outliers at the southern end of the Cumberland Plateau rise 800 feet (240 m) above the town to the east.

It did not appear again on the census for 110 years until 1990, when it was classified as a census-designated place (CDP).

As of the 2020 United States census, there were 1,543 people, 475 households, and 369 families residing in the CDP.