[4] Drawing upon earlier experience in political polling and market research, Snyder recognized that companies at the time lacked an understanding of how to interpret and respond to what was being said about them online—prompting him to establish the first Internet firm to offer online conversation analysis and real-time communications consultation to clients.

[8] Though it was created during the tech boom of the late 1990s, NMS expanded in the years following this time period, being recorded by Inc. Magazine' as one of the "500 fastest growing private companies" in the United States in 2004, 2005 and 2006.

[18] A public affairs division[4] included political and news media clients such as the Fred Thompson presidential campaign[19] and C-SPAN,[20] and a corporate practice represents restaurant chains, retailers and companies within the consumer packaged goods industry.

The agency ran blogs devoted to anchors Laurie Dhue and Kiran Chetry that linked to a portal website called Girls of Fox News.

That site included suggestive screenshots and degrading commentary on the appearances of Fox News anchors Megyn Kelly, Alisyn Camerota, and Courtney Friel.