[1] The magazine was founded in Duluth, Minnesota,[2] United States and is now published in Richmond, California, on a quarterly basis by New Moon Girl Media.

[5] The magazine was started by Nancy Gruver, Joe Kelly and their daughters Mavis and Nia.

About 95 percent of the magazine's content is contributed by girls, and submissions from readers are encouraged.

Yearly subscriptions[7] are available worldwide and back issues are sold online.

[8][1] Regular departments in the magazine include "Body & Mind," which explains the physical changes that happen during childhood and puberty;[9] "Global Village," which introduces readers to girls from other countries;[10] "Women's Work," which profiles a woman in an interesting profession;[11] "Herstory," which introduces readers to little-known women from history; "Girls on the Go," which covers girls' activism and creations;[12] and "Just For Fun," which contains DIY projects intended for trying at home.