[1][2][3] Research and commercialisation was done under a joint company New Smoking Materials Ltd (incorporated 1957, dissolved 2012).
or NSM, were also used for products used or intended to be used as a partial replacement for tobacco in cigarettes as a result of this or research by other companies.
[6] Four companies produced cigarettes mainly containing 25% new smoking material: Gallaher (which had one product with 40%), Rothmans International, W.D.
[5] The two products Cytrel and NSM were judged less harmful than tobacco and approved by a special government committee, the Independent Scientific Committee on Smoking and Health,[7] which was formed in 1973 and as its first action produced guidelines for the testing of tobacco substitutes and additives.
[8] However, there was a public outcry when it was revealed that the research involved animal experiments in which beagles were made to inhale tobacco smoke, or the substitute tobacco smoke, or a mixture of the two, at the equivalent of 30 cigarettes per day for several years.