The company motto was "Jivatang Jyotiretu Chhayam," meaning, "Light infusing shadows with life."

Once a film subject was selected and a team assembled to create the picture, Sicar ensured that adequate funds were provided, while refraining from interfering with its execution.

He made New Theatres a symbol of Bengali cinema's artistic good taste and technical excellence.

According to Kironmoy Raha, "New Theatres made its reputation secure with Chandidas directed by Debaki Bose in 1932,"[2]: 13  after the studio produced five talkies.

Musicians who worked there included R. C. Boral, Pankaj Mullick, Timir Baran and Mani Bardhan.