[14] In April 2015, NWD formed a 50-50 joint venture with HIP Company Limited, a subsidiary of The Abu Dhabi Investment Authority,[15] to acquire the Grand Hyatt Hong Kong, Renaissance Harbour View, and Hyatt Regency TST with a deal valued at HK$18.5 billion, resulted in NWD receiving approximately HK$10 billion.

[17][18] In October 2020, the group revealed plans to conserve Hong Kong’s 68-year-old State Theatre, a Grade I historic site,[19] partnering with local and international designers and artisans.

[20] In that month, the group began selling THE PAVILIA FARM I, attracting 22,700 registrations in the first round,[21] the highest for any residential property in Hong Kong since 1997.

[23] In November 2020, NWD named its mixed-use development project within the SKYCITY complex at the Hong Kong International Airport "11 SKIES".

The Group's brand personality is defined by “The Artisanal Movement”, which is described as a journey that expands imagination beyond mere aesthetics, focusing on the creation of a modern living culture rooted in originality and bespoke craftsmanship.

The K Dollar conversion rate varies by KLUB 11 tier:[53] The program features over 1,000 merchants throughout Hong Kong, including locations within K11 Art Mall and Victoria Dockside.

[54][55] In March 2024, a feature was introduced allowing members to link their Visa cards to the K11 HK app, enabling automatic earning of K Dollars without the need to queue up at the concierge, upload receipts, or scan the QR codes.

This integration is part of a multi-year partnership between New World Development (NWD) and Visa to deepen customer engagement and stimulate local spend.

The Secretary for the Civil Service Denise Yue Chung-yee, signed off on the approval for him to take up the job within three years of leaving,[59] failing to take into account the appearance of conflict of interest resulting from the Hung Hom Peninsula affair.

It was announced that the Leisure and Cultural Services Department of the Hong Kong government would redevelop and expand the avenue jointly with the company.

[62] The Hong Kong government declared that the enhancement project would contain limited commercial appeal, and no luxury shops or high-end restaurants would be added.

[65] Residents' groups and other development companies owning properties adjacent to the walk expressed discontent, whilst the LCSD claimed that consultations with the local district council had been favourable.

[67] HK$7.8 million was granted by the Hong Kong Mega Arts and Cultural Events Committee to host in February 2024 Chubby Hearts by British designer Anya Hindmarch, who has a shop in K11 Musea, a mall founded by New World Development.