New York soul

New York soul was similar to similar in style to Memphis soul from the southern US, but it was more likely to have string arrangements (played by string sections) added to the recordings.

[3] Nevertheless, since the NYC session players were experienced musicians, they played with a professional style.

Atlantic records singers included Solomon Burke, Doris Troy and Aretha Franklin.

1967-68 was a peak period for Atlantic, as the string of hits coming from the Stax roster was augmented by the tremendous crossover success of Franklin, who shot to fame, becoming the preeminent female soul artist of the era, and earning the title "Queen of Soul".

Jerry Wexler signed Franklin to Atlantic in January 1967 after the expiry of her contract with Columbia Records.