[2] The Advertiser was a forerunner to the government's New Zealand Gazette as it was used by the colonial administration to publish official notices.
[1] The Advertiser was published in Kororareka from 15 June to 10 December 1840 and ran for twenty-seven issues.
While this was its primary function, the newspaper also represented settler opinion, particularly concerning land claims.
In the first issue, it was claimed that the Advertiser was no longer being used for government notices because the newspaper had declined to publish them.
This was greeted with disbelief by settlers, who found it hard to accept that the newspaper would turn down the very business that sustained it.