Whist the Advertiser was a private newspaper, it was used by the colonial government for publishing official notices.
In the first issue of the New Zealand Gazette, it was claimed that the Advertiser was no longer being used for government notices because the newspaper had declined to publish them.
This was greeted with disbelief by settlers, who found it hard to accept that the newspaper would turn down the very business that sustained it.
Between 1847 and 1853 it was split into the New Zealand Government Gazette, Province of New Ulster for New Ulster (the North Island), published in Auckland, and the New Zealand Government Gazette, Province of New Munster for New Munster (the South Island), published in Wellington.
In 1853 the two were reunited as the New Zealand Government Gazette and it changed to its present title on 11 August 1857.