[5] As a prominent anti-vaccination activist, Liz Gunn gave a health policy statement that opposed "covid kill shots" and repeated false claims about vaccines and autism.

[9] In schools, the party pledged to end "corrupt sex and gender 'education'," and to teach children "objective morality".

[5] Liz Gunn's economic policy statement cast NZ Loyal's ideas as a way to fight the "Agenda 2030 plan to completely control every aspect of your lives", which is a conspiratorial view of the UN's sustainable development goals.

[10] Gunn promoted self-sufficiency over international trade, and "full spectrum economic dominance" through the nationalisation of assets including "communication" (one specific promise was to provide a landline telephone to every home), transport infrastructure, the energy grid and power stations.

Viewing government debt as a mechanism that enslaves the country to privately-owned interests, Gunn also promised to battle and defeat unnamed global bankers.

[10] In a single line, the party laid out a policy that proposed both a "free and open market" and preferential use of local suppliers in housing and infrastructure.

[5] New Zealand Loyal received 1.2% of the party vote in the 2023 general election,[11] failing to reach the 5% required to gain seats in parliament.

[12][13] Had NZ Loyal passed the 5% vote threshold the remaining two candidates would have become MPs with the rest of the party's seats left vacant.

Chief electoral officer Karl Le Quesne said that the Commission worked closely with all parties before and during the nomination period, that NZ Loyal submitted a list with three candidates within time, and that they had asked to add more people after the 14 September deadline.

(Faithfull, a Justice of the Peace and funeral director, has a record of spreading vaccine conspiracy theories and making false claims about how his clients died.