Launched in 2012, Spike is an analytics tool that identifies and displays trending or emerging stories from news sites and social accounts.

[3] Spike allows users to filter stories by topic, language, location, time, social media platform, and engagement metrics.

[19][20][21] The company collaborates with PR agencies, media organizations and NGOs, including the Associated Press, Condé Nast, The Washington Post, Amnesty International, Médecins Sans Frontières, and the WHO.

The interface allows researchers, media professionals, and analysts, to run tools to explore real-time and historical content interactions through customizable search and filtering capabilities.

[23] NewsWhip applies predictive analytics and AI, including large language models (LLMs), in digital content analysis and utilizes patented technologies.