NMC represents over 830 daily, weekly and community newspapers in every province and territory in Canada.

A February 2017 Canadian Press article reported the organization's name as having been changed to News Media Canada.

[1] On 22 May 2019, NMC was named as one of eight "Canadian organizations that will sit on a special advisory panel tasked with recommending news operations for participation in a $600 million" media bailout fund scheduled to last five years.

[2] The CBC two days later published an op-ed by former Ottawa Citizen editor Andrew Potter who called the "Liberals' bailout package... a toxic initiative."

Among other points, he identified the NMC as "a newspaper industry lobby group" who had begged the government for three years.