Its editorial director was Alex Milberg, and its senior editor was Matías Loewy.
[1] The magazine was inaugurated on August 2, 2006, and belonged to Sergio Szpolski's media group, Grupo Veintitrés'.
[3] The magazine included both articles and editorials written in the Argentine bureau located in Palermo, Buenos Aires, as well as translations from the namesake U.S. publication.
Part of the magazine was also distributed as an in-flight magazine in Aerolíneas Argentinas and Austral Líneas Aéreas as a reprint within Cielos Argentinos.
[4] Regular contributors included: Rosendo Fraga, Sergio Bergman, and Lucas Llach (Economics); Ana Gerschenson (Argentine politics); Juan Pablo de Santis (Business); Alejandro Zanoni (information technology); and Tamara di Tella (Argentine culture).