Nice Collective is a San Francisco based designer clothing brand founded in 1997,[1] by dance musicians Joe Haller and Ian Hannula.
During his off hours, he produced dance music and organized parties in clubs around New York City.
A professional bike racer, Ian Hannula was raised in Atlanta, Georgia and studied combat photography in the Marine Corps.
They initially started Nice Collective as loose amalgamation of talent that would launch parties and club nights, a record label, a DJ agency, and a clothing line.
In February 2010, Haller and Hannula collaborated with environmentalist David de Rothschild on the launch of Plastiki, a boat made from discarded plastic water bottles that set sail from San Francisco to Australia.