[2] In February 2022, Niceair was announced as a virtual airline with the intention of bringing tourists to northern Iceland from other parts of Europe, with services planned to launch on 2 June 2022, using a fleet consisting of a single Airbus A319.

[9] During March 2022, the operating airline was revealed to be Hi Fly Malta,[10] and Niceair subsequently began ticket sales for flights.

[citation needed] Following the launch of its first service to London-Stansted on 3 June 2022, the company found it was not allowed to transport passengers on its first return flight from London back to Akureyri,[11] as an air services treaty between Iceland and the United Kingdom that came into effect as part of Brexit did not allow for Hi Fly Malta to operate scheduled services between the two countries on behalf of Niceair.

[14][15] In March 2023, Niceair called off its proposed service to Düsseldorf from May 2023, planning to inaugurate it in 2024 instead.

Niceair stated a lack of available alternative aircraft as a reason for the forced suspension of all operations.