The popularity of niche blogging among new marketers can be attributed to several factors, including cost, adaptability, and generating traffic.
[citation needed] As far as company-run websites go, niche blogs are an effective marketing tool due to their less sale-oriented nature.
By providing useful content for users, rather than just pitching sales, niche blogs encourage product and brand awareness, and are therefore popular in a range of industries as an addition to company websites.
From just some extra income to help pay monthly bills to generous amounts that can replace their full-time job salary or overtake it entirely.
The reason is that this kind of blog targets a specific type of audience that is closer to the final stage of the purchase funnel.